Visual Design
Adobe Illustrator
SheSaying is a brand identity project for the podcast '她说SheSaying', a Chinese-language podcast featuring deep conversations between the host and a female interviewee on various topics. The goal of the branding is to cultivate an inclusive and diverse atmosphere that celebrates the myriad experiences of women. Through thoughtful design choices, the branding aims to reflect the platform's commitment to amplifying the voices of all females and fostering a sense of belonging within its community.
The perceived need was to create an identity that resonates with the diverse narratives of women and emphasizes the significance of each voice. At its visual core are three distinct typefaces, layered over one another, representing a fundamental concept in Chinese culture where the number three symbolizes creation and the beginning of everything. This choice in design reflects the idea that women's voices together have the power to create and shape the world. Each typeface and color has been chosen to represent different women, showing that diversity is not just acknowledged but is essential to the whole. The overlay of these typefaces is like the blending of voices—each one important, and together, making a rich, unified story.
© Yan Yan 2022. All Rights Reserved.