✨ Design is the Bridge
As a passionate and collaborative user experience designer, I am constantly seeking opportunities for growth in UX/UI and product design.
✨ Empathy-Driven Problem Solving
I am dedicated to leveraging design as a tool to empower individuals, transform industries, and inspire positive societal change by aligning creative processes with purposeful and impactful outcomes.
- Directed user research and led the end-to-end design process for Captiv8’s affiliate marketing web app, enhancing usability and engagement across B2B and B2C experiences
- Designed and iterated key features such as Hand Raisers, Commission Manager, Auto-Payment System, Messaging Center, and Onboarding Tool, driving measurable improvements in user retention and workflow efficiency
- Collaborated closely with high-profile clients, including Zara, Nike, Shiseido and Mango, to deliver tailored AMP solutions
- Produced E-commerce website redesign, improving click-through rates and driving revenue growth
- Developed a comprehensive UI style guide, along with wireframes and high-fidelity prototypes
- Delivered marketing visuals, including banners, menus, and seasonal posters, enhancing the brand's appeal and customer engagement
- Spearheaded the design of the A2C app and website, producing comprehensive wireframes, UI guidelines, and interactive prototypes to ensure seamless user experiences
- Developed impactful marketing visuals for A2C, including posters and social media assets, enhancing brand visibility and contributing to increased revenue growth
- Facilitated UX Design and Design Thinking courses, mentoring students in user-centered design principles and equipping them with practical tools for innovative problem-solving
- Redesigned and maintained the BTC website, delivering wireframes, walkthroughs, and prototypes, increasing its local social impact
- Conducted "YouthPedia"'s branding, boosting online user engagement and participation
- Conducted design lectures and coached middle school, high school, and college students in design principles and practices
- Delivered innovative design solutions to elevate job-hunting experience for both candidates and recruiters
- Conducted user research and competitor analysis, creating prototypes to effectively convey interaction and design concepts
- Collaborated with the business strategy team and actively contributed to strategic planning initiatives
- Collaborated with cross-functional teams, including product managers, mechanical engineers, and marketing specialists
- Designed, refined, and validated solutions iteratively for the automatic cotton candy robot, "Cloud Candy"
- Developed storyboards, walkthroughs, and prototypes to communicate design concepts for mobile user experiences and interfaces
✈️ Open to relocate / work remotely
Silver Novum Design Award Winner
Anonymousociety, 2021
Silver Novum Design Award Winner
Nemoo, 2021
2021 A' Design Award winner
Anonymousociety, 2021
2021 A' Design Award winner
Nemoo, 2021
2021 Indigo Design Award - Gold Winner
Anonymousociety, 2021
2018 IDEA finalist
Nemoo, 2018
Rome International Art Fair 2023
Medina Art Gallery, Rome, Italy, 2023
The 4th Basteha Packaging Design Biennial Exhibition
Niavaran Cultural Center, Iran, 2022
Xi An Design Complex Exhibition
Xi An National Civil Aerospace Industrial Base, Xian, China, 2022
ARCHOR | 起点·终点
Arthill Gallary, London, United Kingdom, 2021
Shenzhen International Industrial Design WeekShenzhen Convention and Exhibition Center, Shenzhan, China, 2021
40 x 40 Exhibition Istanbul
Usta Design Atelier, LIstanbul, 2021
Hebei International Industrial Design Week
Rongcheng Civil Sports Center, China, 2020
Interdisciplinary designer Yan Yan
by JaamZIN Creative Studio, 2024
This is Life 'She Life' Interview
by Beijing Joy FM Radio, 2024
Award-winning Designer Interview
by culture.ynet, 2023
ITSLIQUID Interview
by ITSLIQUID, London, 2023
4C Exhibition 2023Q1 Interview
by 4C, 2023
A' Design Award Winner Interview
by Xianning News, 2021
Novum Design Award Interview
by Artron, 2021
Indigo Design Award Interview
by Sohu, 2021
Anonymousociety: Another Escape From Social Surveillance
PRIMER21, 2021