About Me — Yan Yan | UX Design

Who is
Yan Yan?

✨ Design is the Bridge

As a passionate and collaborative user experience designer, I am constantly seeking opportunities for growth in UX/UI and product design.
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✨ Empathy-Driven Problem Solving
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I am dedicated to leveraging design as a tool to empower individuals, transform industries, and inspire positive societal change by aligning creative processes with purposeful and impactful outcomes.

I believe that design can deliver joy, generate fresh curiosity, even bring the magic to life.

Product Designer, Captiv8

- Directed user research and led the end-to-end design process for Captiv8’s affiliate marketing web app, enhancing usability and engagement across B2B and B2C experiences
- Designed and iterated key features such as Hand Raisers, Commission Manager, Auto-Payment System, Messaging Center, and Onboarding Tool, driving measurable improvements in user retention and workflow efficiency
- Collaborated closely with high-profile clients, including Zara, Nike, Shiseido and Mango, to deliver tailored AMP solutions

Lead Designer, Mysa Day Spa

- Produced E-commerce website redesign, improving click-through rates and driving revenue growth
- Developed a comprehensive UI style guide, along with wireframes and high-fidelity prototypes
- Delivered marketing visuals, including banners, menus, and seasonal posters, enhancing the brand's appeal and customer engagement

Product Designer, A2C Academy

- Spearheaded the design of the A2C app and website, producing comprehensive wireframes, UI guidelines, and interactive prototypes to ensure seamless user experiences
- Developed impactful marketing visuals for A2C, including posters and social media assets, enhancing brand visibility and contributing to increased revenue growth
- Facilitated UX Design and Design Thinking courses, mentoring students in user-centered design principles and equipping them with practical tools for innovative problem-solving

Manager of Design & Creative Strategy Team, Be the Change Foundation

- Redesigned and maintained the BTC website, delivering wireframes, walkthroughs, and prototypes, increasing its local social impact
- Conducted "YouthPedia"'s branding, boosting online user engagement and participation
- Conducted design lectures and coached middle school, high school, and college students in design principles and practices

UX/UI Designer, Alchemy.us

- Delivered innovative design solutions to elevate job-hunting experience for both candidates and recruiters
- Conducted user research and competitor analysis, creating prototypes to effectively convey interaction and design concepts
- Collaborated with the business strategy team and actively contributed to strategic planning initiatives

Product Design Intern, Beach Creative

- Collaborated with cross-functional teams, including product managers, mechanical engineers, and marketing specialists
- Designed, refined, and validated solutions iteratively for the automatic cotton candy robot, "Cloud Candy"
- Developed storyboards, walkthroughs, and prototypes to communicate design concepts for mobile user experiences and interfaces